Eyecatcher.Stand out uniquely. 10 tips and ideas

Eyecatcher Messe IFA Hologramm

Eyecatcher Definition:

According to the definition, an eye catcher is a visually very striking and fascinating element.

An eye-catcher entices the viewer, e.g. at a trade fair stand, an event, an event, at the POS, in a museum, etc., to stop and look or to interact with the so-called eye-catcher, provides product information and makes it easier to start a conversation with the customer.

An eye catcher has to be innovative.

An innovative eye-catcher is characterized by various points.

  • The newer the eye-catcher, the higher the level of attention among customers
  • The less it has been seen at trade fairs and events or in retail, the greater the eye-catching effect for the customer
  • The more senses of the customer are addressed at the same time, the stronger the effect

A particularly good example of this is holography or holographic displays – probably the most innovative eye-catchers currently on the market.

Multi-touch tables or multi-touch steles and multi-touch terminals are also among the innovative eye-catchers. With these devices, customers are already very familiar with the handling of the smartphone or tablet they have learned to use.

The 6 – 3 – 1 rule for eye catchers.

A simple rule applies to eye catchers. The 6-3-1 rule.
This says: A good eye-catcher has to be auf

  • 6 meters – achieve a long-distance effect
  • 3 meters – give an overview
  • 1 meter – convey product information

From a distance, the customer is carefully guided step by step to the actual product.


Unique effects reinforce the WOW moment of the eye-catcher

Generating a unique effect is probably easier said than done. The motto here is often: “Bigger is better and more is more.”
It is better to think carefully about what an effect can look like in which the customer stops and experiences exactly this WOW effect.

At the moment everyone is talking about 3D and Virtual Reality (VR). Because the customer can experience something completely new here and immerse himself in a virtual world. In the VR area, products can be presented in a completely new three-dimensional manner. Automobile manufacturers, for example, use virtual reality to show new vehicle interiors, branded companies enable tours through branches and flagship stores, and manufacturers of industrial systems demonstrate modern large-scale systems in a small area.

VR is a great way to advise customers who are already up to date, who are already talking to a consultant or who are extremely open to new things.

However, virtual reality is less suitable as an eye-catcher according to the 6-3-1 rule. Because the required glasses and the lack of long-distance effect mean that the customer does not know what to expect. In addition, the virtual world cannot be experienced together, as only the person who has put on the VR glasses is immersed in the virtual world.

And this is exactly where holography comes into play as an eye-catcher. Holography creates exactly this bridge and combines the advantages of VR with long-distance effects, emotional product staging and a sense of community. Since no additional 3D glasses are required for the holography and the holograms are directly visible to all visitors and guests.

You can find an example of the effect here.

Why is a hologram so fascinating as an eye catcher?

Holograms are new, innovative and most people only know them from Hollywood films. However, these are already a reality today and in a particularly impressive way. The discrepancy between what the eye sees and what the mind is aware of creates the eye-catcher effect and at the same time generates an above-average attention span, which is particularly ingenious for anchoring product information or building an image. Because although the eye perceives an apparently real object or an apparently real effect, such as fire, the brain knows that what it sees cannot be real. And it is precisely this effect that automatically attracts the viewer for a long time, so that holograms with a running time of 2-3 minutes can be fully seen by up to 80% of the viewer – an eye effect that can hardly be achieved with a classic film on a monitor is.

Quite apart from that, a hologram is extremely appealing and therefore not only ideally suited for the representation of complex technical contexts, but also in particular predestined for the presentation of high-quality products such as jewelry, perfumes and visually similarly appealing goods. The holographic staging makes it possible to additionally underline the beauty, perfection and value of the products. The presentation itself is a sensory experience in itself.


For which industries are eye-catchers particularly important?

Eye catchers are suitable for almost all industries. Whether industry, mechanical engineering, pharmaceuticals, medical technology, food, telecommunications, automotive or classic service areas – the possibilities are virtually unlimited. It is important that the more of the product features are not recognizable at first glance, the more important a good eye-catcher, as this creates the time to talk to the customer or to make the product features understandable directly via the eye-catcher. Products, processes and procedures that require explanation benefit just as much as classic products that should be presented in an innovative way.

If an eye-catcher is sought – the hologram is the right customer magnet.

Regardless of the industry, regardless of the product, it is important that an individual eye-catcher is developed for each customer in accordance with the briefing, which exactly fits the customer, the target group and the environment. This guarantees attention, arouses the interest of potential customers and binds existing customers.


Does an eye catcher pay off?

The question is always what a new customer, a new contact costs or what is the margin in the sale of the product. The fact is, even if good eye-catchers such as hologram projections, multi-touch terminals or large touch displays are often expensive, these often pay off faster due to the higher customer response as a conventional eye-catcher such as a large display or the 100th monitor.


What successes can be achieved through the use of extraordinary eye-catchers?

The feedback regarding the successful use of eye catchers is very diverse. The following points are often mentioned by customers:

  • Significant increase in lead generation
  • Easy conversation starter for sales
  • Longer dwell times at the exhibition stand
  • Higher sales at the POS or in the food retail trade
  • High attention span of 2-3 minutes
  • Long memory value, well beyond the presentation
  • Building a positive image as an innovative company
  • High multiplier effect
  • Positive customer feedback “… I would not have expected that from you .., … that is yes brilliant .., … the first time that I fully understood it .. “

Innovative eye-catchers convince with numerous advantages that promise companies a clear lead over their competitors and clearly set the products apart from those of the competition. Innovative eye-catchers attract the immediate attention of potential customers, so that the products presented are permanently anchored in the mind of the viewer. They also create more contacts, make it easier to start a conversation and guarantee better lead generation.

“Taking the time to find a good eye-catcher pays off – the success and positive feedback from customers speaks for itself.