Unique effects reinforce the WOW moment of the eye-catcher
Generating a unique effect is probably easier said than done. The motto here is often: “Bigger is better and more is more.”
It is better to think carefully about what an effect can look like in which the customer stops and experiences exactly this WOW effect.
At the moment everyone is talking about 3D and Virtual Reality (VR). Because the customer can experience something completely new here and immerse himself in a virtual world. In the VR area, products can be presented in a completely new three-dimensional manner. Automobile manufacturers, for example, use virtual reality to show new vehicle interiors, branded companies enable tours through branches and flagship stores, and manufacturers of industrial systems demonstrate modern large-scale systems in a small area.
VR is a great way to advise customers who are already up to date, who are already talking to a consultant or who are extremely open to new things.
However, virtual reality is less suitable as an eye-catcher according to the 6-3-1 rule. Because the required glasses and the lack of long-distance effect mean that the customer does not know what to expect. In addition, the virtual world cannot be experienced together, as only the person who has put on the VR glasses is immersed in the virtual world.
And this is exactly where holography comes into play as an eye-catcher. Holography creates exactly this bridge and combines the advantages of VR with long-distance effects, emotional product staging and a sense of community. Since no additional 3D glasses are required for the holography and the holograms are directly visible to all visitors and guests.
You can find an example of the effect here.