„Diamonds are a girl’s best friend“, Marilyn Monroe
Not only since that song do we know that jewelry is more than just pure geometry. “Pearls mean more than just tears”, as Gotthold Ephraim Lessing once said. A presentation’s aspiration should thus be: to capture the fire of gemstones, to crystallize the pureness of elements such as gold and silver and to reflect the actual immortality.
That’s exactly where the staging comes into play. By using 3D projections one can emotionally accentuate the beauty of a singular object.