{"id":6420,"date":"2017-01-05T08:17:31","date_gmt":"2017-01-05T07:17:31","guid":{"rendered":"https:\/\/magic.magic-holo.com\/ces-2017-bwm-brings-holo-operating-concept-into-the-car-holoactive-touch\/"},"modified":"2024-10-07T23:38:46","modified_gmt":"2024-10-07T21:38:46","slug":"ces-2017-bwm-brings-holo-operating-concept-into-the-car-holoactive-touch","status":"publish","type":"post","link":"https:\/\/magic-holo.com\/en\/ces-2017-bwm-brings-holo-operating-concept-into-the-car-holoactive-touch\/","title":{"rendered":"CES 2017.BWM brings HOLO operating concept into the car.HoloActive Touch"},"content":{"rendered":"

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CES 2017 – HoloActive Touch.
\nNew HOLO operating concept from BWM for the car.<\/h1><\/span>
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BMW shows HoloActive Touch.<\/h2><\/span>
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The innovative operating concept for the interior of the vehicles of the future.<\/h3><\/span>
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At the Consumer Electronics Show (CES) 2017 in Las Vegas, the BMW Group is providing a further glimpse into the future with pioneering concepts and revolutionary technology.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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Gesture control floating freely in space<\/h2><\/span>
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The BMW HoloActive Touch system will be presented for the first time at CES.
\nThe innovative interface between driver and vehicle resembles a virtual touchscreen whose display, which floats freely in space, is operated with finger gestures and acknowledges the commands issued in this way with haptically perceptible feedback.
\nBMW HoloActive Touch is part of the BMW i Inside Future study, which will give visitors to CES from January 5 to 8, 2017 an impression of the mobility experience in seamlessly connected and automated cars of the future.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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BMW HoloActive Touch combines the advantages of BMW.<\/h2><\/span>
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HoloActive Touch combines the BMW Head-Up Displays, BMW gesture control and the direct operation of a touchscreen and expands them into a unique form of user interface.<\/h3><\/span>
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For the first time, the functions are controlled via a completely immaterial user interface, which nevertheless enables the familiar interaction between driver and vehicle that can be seen and felt on conventional touchscreens.
\nBMW HoloActive Touch can also be used to control the wide range of BMW Connected services.
\nThis further underlines the seamless integration of the personal digital mobility assistant through particularly intuitive interaction.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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Control the operating elements without touching them<\/h2><\/span>
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At the CES in Las Vegas, BMW has already presented pioneering advances in the field of display and operating concepts in previous years.
\nIn 2015, BMW gesture control technology was presented there, which is now available in both the new BMW 7 Series and the new BMW 5 Series.
\nA further step was demonstrated at CES 2016 with the AirTouch system.
\nHere, simple gestures with the flat of the hand are enough to activate command fields on a large panoramic display in the dashboard without having to touch the user interface.<\/p>\n<\/div>

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With BMW HoloActive Touch, the operating process and interaction with the vehicle can be experienced even more intensively<\/h3><\/span>
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The image of a full-color display is generated by clever mirroring – similar to the head-up display – but is not shown on the windscreen but floating in the interior.
\nIt shows freely configurable buttons and will be visible to the driver next to the steering wheel at the height of the center console.
\nIn this area, which is within easy reach of the driver, a camera records the driver’s hand movements.
\nIn particular, it registers the position of the fingertips.
\nAs soon as they touch one of the virtual buttons, a haptic impulse is sent out and the linked function is activated.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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How does BMW HoloActive Touch work?<\/h2><\/span>
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Ultrasonic waves.
\nCameras.
\nInnovation.<\/h3><\/span>
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According to information from Techcrunch<\/a><\/u> BWM is developing HoloActive Touch together with the British company Ultrahaptics. The focus is on tactile but invisible controls that could revolutionize the automotive market. Ultrasonic waves are emitted and detected in combination with cameras, allowing invisible buttons to be positioned freely in space that actually feel like buttons. In principle, gesture control is combined with a haptic component. Apparently, this technology is combined with a hologram projector so that a free-floating image is projected into the vehicle interior, comparable to other holographic projectors<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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When will BMW HoloActive Touch be on the market?<\/h2><\/span>
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The concept car presented at the CES is explicitly a study and not a finished market-ready model.
\nIt will therefore be some time before the first car buyers can enjoy the new BMW HoloActive Touch technology.<\/p>\n<\/div>

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Conclusion:<\/span> “Great technical approach – exciting concept!”<\/h2><\/span>
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Inquire now.<\/h2><\/span>
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We are happy to help you with your stage hologram!<\/h3><\/span>
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We can advise you on which hologram stage is the right one for your application.
\nOur experts will also be happy to develop the storyboards and create the hologram for you.<\/p>\n<\/div>