Eye-catcher.
Stand out uniquely.
8 tips and ideas

An eye-catcher entices the viewer, e.g. at a trade fair stand, an event, an event, at the POS, in a museum, etc., to stop and look at or interact with the so-called eye-catcher, conveys product information and makes it easier to start a conversation with the customer.

A particularly good example of this is holography or holographic displays – probably the most innovative eye-catchers currently on the market.

A simple rule applies to eye-catchers. The 6 – 3 – 1 rule. This states: A good eye-catcher must be based on

• 6 meters – achieve long-distance effect
• 3 meters – Provide an overview
• 1 meter – Provide product information

The customer is guided step by step from a distance to the actual product.

Generating a unique effect is probably easier said than done. The motto here is often: “Bigger is better and more helps more.” It is better to think carefully about what an effect could look like that makes the customer stop and experience precisely this WOW effect. 3D and virtual reality (VR) are on everyone’s lips. Customers can experience something completely new and immerse themselves in a virtual world. In VR, products can be presented in a completely new three-dimensional way. Car manufacturers, for example, use virtual reality to show new vehicle interiors, brand manufacturers enable tours of branches and flagship stores, and manufacturers of industrial plants demonstrate modern large-scale plants in a small space.

Generating a unique effect is probably easier said than done. The motto here is often: “Bigger is better and more helps more.” It is better to think carefully about what an effect could look like that makes the customer stop and experience precisely this WOW effect. 3D and virtual reality (VR) are on everyone’s lips. Customers can experience something completely new and immerse themselves in a virtual world. In VR, products can be presented in a completely new three-dimensional way. Car manufacturers, for example, use virtual reality to show new vehicle interiors, brand manufacturers enable tours of branches and flagship stores, and manufacturers of industrial plants demonstrate modern large-scale plants in a small space.

And this is precisely where holography comes into play as an eye-catcher. Holography creates precisely this bridge and combines the advantages of VR with a long-distance effect, emotional product staging and a sense of community. As no additional 3D glasses are required for holography and the holograms are directly visible to all visitors and guests.

Holograms are new, innovative and most people only know them from Hollywood films. However, they are already a reality today, and in a particularly impressive way.

The discrepancy between what the eye sees and what the mind is aware of creates the eye-catching effect and at the same time generates an above-average attention span, which is particularly ingenious for anchoring product information or for image building.

Although the eye perceives an apparently real object or an apparently real effect, such as fire, the brain knows that what it sees cannot be real. And it is precisely this effect that automatically generates prolonged attention in the viewer, so that holograms with a running time of 2-3 minutes are seen in full by up to 80% of viewers – an eye effect that can hardly be achieved with a classic film on a monitor.

Quite apart from this, a hologram is extremely appealing and is therefore not only ideally suited for the presentation of complex technical relationships, but is also predestined in particular for the presentation of high-quality products such as jewelry, perfumes and similarly visually appealing goods.

The holographic presentation makes it possible to further emphasize the beauty, perfection and value of the products. Even the presentation is a sensory experience in itself.

Eye-catchers are suitable for almost all sectors. Whether industry, mechanical engineering, pharmaceuticals, medical technology, food, telecommunications, automotive or classic service sectors – there are virtually no limits to the possibilities. It is important that the more of the product features are not recognizable at first glance, the more important a good eye-catcher is, as it provides the time to start a conversation with the customer or to make the product features understandable directly via the eye-catcher. Products, processes and procedures that require explanation benefit just as much as classic products that are to be presented in an innovative way.

Whatever the industry, whatever the product, it is important that an individual eye-catcher is developed for each customer according to the briefing, which fits the customer, the target group and the environment exactly. This guarantees attention, arouses the interest of potential customers and retains existing customers.

The question is always what a new customer, a new contact may cost or how large the margin is in the sale of the product.

The fact is, even if good eye-catchers such as hologram projections, multi-touch terminals or large touch displays are often expensive, they often pay for themselves more quickly than a conventional eye-catcher such as a large poster or the 100th monitor due to the higher customer response.

• Increased lead generation of up to 30%
• Facilitating the start of a conversation for the sales department
• Longer dwell times at the exhibition stand
• Higher sales at the POS or LE
• High attention span of 2-3 minutes
• Long lasting memorable value, far beyond the presentation
• Positive image building as an innovative company
• High multiplier effect
• Positive customer feedback “…I wouldn’t have expected that from you…, …that’s brilliant…, …the first time I understood it completely…”

Innovative eye-catchers offer numerous advantages that give companies a clear advantage over their competitors and clearly set their products apart from those of the competition.
Innovative eye-catchers attract the immediate attention of potential customers so that the products presented are permanently anchored in the viewer’s memory.
They also generate more contacts, make it easier to start a conversation and guarantee better lead generation.