Schmidt + Clemens relies on hologram technology

Around 3800 international exhibitors were represented at ACHEMA, presenting their products, processes and services to an interested audience.
Among these exhibitors was the company S + C (Schmidt + Clemens), which is a leading manufacturer and processor of high-alloy stainless steels and produces tubes and components for the petrochemical industry.
For the presentation of its products at this year’s ACHEMA, S + C opted for hologram technology from Magic Holo and captivated visitors with an innovative 3D hologram.

The S + C Group is an independent, owner-managed family business that can look back on more than 130 years of company history.
S + C solutions are used in the products and processes of international customers. With its products for the petrochemical industry, the S + C Group is now the world market leader.

As an exhibitor at ACHEMA, S + C decided to present its pipes and components using hologram technology. The Magic Holo team was entrusted with the implementation of this task and succeeded in creating a special highlight and a real eye-catcher with a 3D hologram.

The implementation of the S + C Group project shows in a particularly impressive and clear way what hologram technology is capable of, especially in certain areas of industry.
And hologram technology is more suitable than almost any other medium for the presentation of highly complex interrelationships.

S + C manufactures special pipes for the petrochemical industry that look relatively inconspicuous from the outside.
On the inside, however, there is highly complex technology that makes these pipes unique products on the market.
With its pioneering hologram technology, Magic Holo has succeeded in presenting this technology in a way that is both appealing and easy to understand using a hologram projection.
In this way, it was possible to provide potential customers with a previously unattainable in-depth insight into the technical superiority of S + C products and to visualize all USPs in an absolutely unique holographic way.

A real pipe section from S + C was placed in the Dreamoc XXL 180 hologram pyramid and holographically wrapped around it.
The real-looking fire has heated up the real pipe in the hologram pyramid – in this innovative and spectacular way, the enormous heat resistance thanks to the 3D hologram has been vividly explained and the many possible uses of the pipes have been visualized in three dimensions.

The heat resistance of this pipe is unique on the market and at the same time speaks for the development expertise and know-how of Schmidt + Clemens.
No other technology than a hologram projection would have made it possible to present this characteristic of the product so vividly.

S+C and Magic Holo opted for the Dreamoc XXL 180 holographic pyramid for this special project.
This is suitable for use with real products up to 45 cm in size, around which oversized and breathtaking illusions are created.
Due to its back wall and the possibility of installation, the Dreamoc XXL 180 holographic pyramid is ideal for use in highly frequented areas such as trade fairs or shopping malls.
There, hologram technology creates an unprecedented wow effect that immediately captivates people.

This was also successful at Achema, where the use of Magic Holo’s hologram technology was unanimously described by visitors as an absolute highlight of the event.
They were absolutely thrilled by the hologram projection.
A 3D hologram is not only an eye-catcher, but also confronts visitors with something completely unexpected.
As a result, a large number of visitors stopped in front of the hologram projection and watched the three-minute 3D hologram.
A classic image or product film would never have achieved such a result as the 3D hologram.

Of course, numerous consultations also took place afterwards.
Countless visitors also filmed the hologram projection and subsequently shared it on social networks.
Thanks to hologram technology, Schmidt + Clemens was not only able to generate more leads and innovatively anchor itself in the minds of visitors, but also build a clearly positive image.
In addition, thanks to the hologram projection, the company was able to attract new customers as well as show existing customers a new, innovative side of the company.