WACOM presents Bamboo Spark with hologram projector

Every year, the Internationale Funkausstellung – IFA for short – attracts a wide audience of technology enthusiasts to Berlin with the latest developments in consumer and entertainment electronics.
The IFA is regarded as the absolute highlight in the world of electronics and always serves as a stage for the presentation of groundbreaking world firsts.

Both renowned manufacturers and young start-ups are represented with their exciting new developments in the exhibition halls under the Berlin Radio Tower.
This includes WACOM, an innovative and creative company that manufactures pen displays, pen tablets, stylus pens, mobile accessories and software apps.

At this year’s IFA, WACOM caused a stir with the Bamboo Spark.
This is a particularly innovative product that inspires creative and practical people alike.
The Smart Folio with intelligent ballpoint pen and notepad makes it possible to digitize handwritten notes and save them locally or in the cloud.
Not only can they be accessed from anywhere, they can also be easily archived and edited.
The great thing is that any conventional notepad is suitable for use with the Bamboo Spark.
Simply jot down thoughts and ideas on it, then press a button – and the notes are archived digitally.
That’s how simple and effective technology can be.

The Bamboo Spark from WACOM and the hologram projector from Magic Holo are two technical innovations that are made for each other.
Both manage to amaze the viewer in equal measure and point the way to the future of technology.
WACOM recognized this common ground and took full advantage of it at IFA.
The company opted for a hologram projector from Magic Holo to present its innovative Bamboo Spark product in an equally innovative way.

It all started with the development of a suitable storyboard.
This was developed by a team of 3D and motion designers, who implemented the hologram with spectacular effects and adapted everything specifically to the selected hologram projector.
The result was a unique 3D hologram which, in combination with the hologram projector, was an absolute eye-catcher and crowd-puller at the IFA.

The presentation of the Bamboo Spark at IFA using a hologram projector was a complete success and attracted a large number of visitors to the WACOM stand.
Magic Holo put all its expertise into this project and delivered a more than convincing product on all levels.

All USPs were visualized for the customer in an easy-to-understand and spectacular three-dimensional way – from the first line on paper, through the digitization of the drawing and synchronization with the WACOM Cloud, sharing and further processing via various end devices such as tablet, notebook, Mac, PC to the finished product.
The entire process – from the initial idea to the finished product – was holographic and three-dimensional.
This made it possible to create a presentation in a class of its own that did absolute justice to the client’s product.

Of course, numerous consultations also took place afterwards.
Countless visitors also filmed the hologram projection and subsequently shared it on social networks.
Thanks to hologram technology, Schmidt + Clemens was not only able to generate more leads and innovatively anchor itself in the minds of visitors, but also build a clearly positive image.
In addition, thanks to the hologram projection, the company was able to attract new customers as well as show existing customers a new, innovative side of the company.

With its width of 1.17 m, the Dreamoc XL4 hologram projector is not only perfectly suited for integration into the stand design, but also as a free-standing column.
This makes this system ideal for use at trade fairs.

Inside, the Dremaoc XL4 hologram projector offers space for real objects up to 24 cm high.
These can be presented in a breathtaking way and merge impressively with the individually customized 3D hologram.
Light and sound effects complement the presentation and create a unique spectacle that opens up a completely new dimension in product presentation.
This not only turns products into absolute eye-catchers that attract maximum attention, but also makes it easy to communicate all the benefits of a product.
The size of the hologram projector depends on the customer’s product in order to achieve optimum effects.
For these reasons, the Magic Holo team opted for the Dreamoc XL4 hologram projector to present the Bamboo Spark.

To round off the presentation experience perfectly, the hologram projector was completely branded in the customer’s CI/CD.
The hologram projector, which was actually black, was completely wrapped in white foil for the IFA and accentuated with matching graphics from the stand design.
In this way, a comprehensive and uniform presentation was realized and the hologram projector was seamlessly integrated into the overall design.

The use of the hologram projector at the IFA was a complete success and delighted both WACOM as a Magic Holo customer and the visitors to the trade fair.
They were extremely impressed by the way the Bamboo Spark was presented using 3D holograms.
The reactions of visitors and stand personnel at the IFA speak for themselves and confirm the creative approach.

Together with the hologram projection, the three-minute hologram was the perfect eye-catcher at the trade fair.
The response from visitors was extremely positive and exceeded expectations.
The unique look of the hologram captivated almost everyone who passed by the WACOM stand and caused countless astonished faces.
The countless videos created by visitors and shared on the various social networks prove just how fascinating this 3D hologram really was.

The presentation of the Bamboo Spark using a hologram projector was not only an eye-catcher, but also ensured that the product benefits were understood.
This is because the comprehensible, striking and highly innovative presentation of complex technical relationships is another major advantage of hologram projectors, in addition to generating attention and long-lasting memories.
This resulted in a high number of interested visitors, numerous new contacts, many consultations and extremely positive customer feedback.