What is a 3D hologram?

Holography is the next stage of photography and classic film and creates completely new possibilities, e.g. for product presentations, thanks to its three-dimensionality. A 3D hologram presents products, objects and animated sequences in three dimensions and allows seemingly real objects or animations to float freely in space. Compared to a movie on a normal monitor, a 3D hologram is visible from all sides – the viewer can walk around the hologram, creating an absolutely realistic image.

Particularly interesting – the 3D hologram can be seen by everyone without 3D glasses compared to 3D television or virtual reality, which offers an incredible advantage for use at trade fairs, for example.

In this way, a completely new and revolutionary type of product presentation can be offered with 3D holograms. The products are presented in a high-quality, exclusive and innovative way, while at the same time precisely meeting the needs of the relevant target groups.

We also recommend an acoustic background perfectly matched to the 3D hologram, with background sound and special sound effects. This increases the viewer’s attention span and subconsciously anchors the presented product even more firmly in the viewer’s mind.

As a rule, three things are needed to display a 3D hologram:

1. a hologram projector (also known as a holographic pyramid or holographic display) that enables holographic 3D projection
2. a 3D hologram that is projected freely into the room and shows the contents (in our example, the whiskey that flows virtually into the glass)
3. a real object or product that is surrounded by the hologram (in our example, the glass)

Hologram projectors are available in various sizes, which are optimally adapted to different applications and products. 3D holograms impress with their versatility.

3D holograms are a completely new and innovative way to present products in an innovative way and to present the USP’s to potential customers in an impressive three-dimensional way. In contrast to conventional forms of presentation, such as product films, customers get a much more realistic and detailed impression of the products shown. In addition, holograms can be used not only to present specific products in three dimensions, but also to create visual effects such as fire, rain, fog and smoke that cannot be realized in this way with any other form of presentation. Even a classic diagram is an absolute eye-catcher as a 3D hologram.

3D holograms make it possible to showcase products in a unique way. Holograms can be used to create a visually appealing and stylistically perfectly coordinated environment that matches the product exactly.

A virtual rain of gold sets the scene for precious pieces of jewelry such as watches or necklaces, it rains and snows on an all-weather tire or the sun burns on it, industrial machines are created live and as if by magic before the eyes of the viewer – the possibilities are endless and there is a suitable visualization option for every product.

No other technology is able to emphasize the advantages of products in a similar way to 3D holograms. The viewer feels directly and emotionally addressed and is drawn into the spell of the products presented thanks to the incomparable staging.

3D holograms are an ideal way of presenting complex relationships in a clear and easy-to-understand way.

In doing so, they penetrate previously unknown dimensions that are generally not achieved by sketches, drawings, photos, videos and PP presentations. This opens up completely new possibilities for making even extremely complicated issues easily accessible to potential customers. Ultimately, this not only benefits potential customers, but also helps

In today’s world, where we are all too tempted to believe that we have already seen everything, it is invaluable to be able to surprise your customers with something new.
With a 3D hologram, this is achieved in a particularly impressive way, which means that not only the product depicted remains permanently anchored in the customer’s memory, but also the associated company.
By using holograms, the company also presents itself as innovative and in tune with the times.
With a 3D hologram, you can take advantage of the incredible surprise effect of this pioneering technology, which generates attention like no other and makes a lasting impression on your customers.

The possible applications of 3D holograms are as diverse as they are impressive. 3D holograms are used, among other things, for

• Fairs
• events
• Events
• Museums
• Exhibitions
• POS presentations
• Product presentations
• Showrooms
• Flagshipstors
• etc.

There is a suitable holographic system for every location, occasion or purpose. It is important to have a good briefing in advance so that all parameters can be taken into account in order to create a 3D hologram that is perfectly tailored to the product in question.

3D holograms are new, innovative and most people only know them from Hollywood films. Today, these are a reality, and in a particularly impressive way. Due to the discrepancy between what the eye sees and what the mind is aware of, an above-average attention span can be achieved, which is particularly ingenious for anchoring product information or for image building. Although the eye perceives an apparently real object or an apparently real effect, such as fire, the brain knows that what it sees cannot be real. And it is precisely this effect that automatically attracts the viewer’s attention for a long time, so that holograms lasting 2-3 minutes are seen in full by up to 80% of viewers – an effect that can hardly be achieved with a classic film on a monitor.

Quite apart from this, a 3D hologram is extremely appealing and is therefore not only ideally suited for the presentation of complex technical relationships, but is also predestined in particular for the presentation of fine jewelry and similarly visually appealing goods. They make it possible to further emphasize their beauty and perfection and to showcase them in a particularly aesthetic way. Even the presentation is a sensory experience in itself.

3D holograms are suitable for all sectors.
Whether industry, mechanical engineering, pharmaceuticals, medical technology, food, telecommunications, automotive or others, there are virtually no limits to the possibilities.
Products, processes and procedures that require explanation benefit from this new presentation technology just as much as classic products that need to be presented in an innovative way.

Regardless of the industry, regardless of the product, it is important that an individual hologram is developed for each customer according to the briefing, which fits exactly to the customer, the target group and the environment. This guarantees an impressive 3D hologram that arouses the interest of potential customers and retains existing customers.

It always starts with a good briefing to get an idea of what product, service or process is involved, what the message should be, what the USP’s are and where the 3D hologram should be used.
The basic idea is developed from this briefing, what the hologram could look like, which effects would enhance the eye-catching effect, which hologram projector would suit the product and the location.
All of this is coordinated with the customer to ensure that all the customer’s wishes are taken into account before the storyboard is created.

The storyboard describes and visualizes the key scenes and content of the 3D hologram.
After approval by the customer, the 3D designers, motion designers and sound artists get to work.

3D models are created, or CAD data supplied is imported and then photorealistically textured and put in the right light by the 3D designers.
Thanks to the effective 3D programming, additional effects and suitable music as well as a great deal of computer capacity, the animation now comes to life.
The motion designers implement the basic idea visually and the sound artists underlay the hologram with sound and various sound effects to achieve a multi-sensory effect.

The magic of the animation becomes perfect when a real object inside the system serves as a reference. This can be a product, 3D lettering or a seemingly simple plinth. This creates an illusion with a WOW effect that delights everyone. The 3D hologram is tested live on the hologram projector requested by the customer in order to ensure high quality and achieve optimum results. Depending on the hologram projector selected, the installation is carried out by the customer, stand builders or, in the case of large hologram projectors, by a special technical team.

• Increased lead generation of up to 30%
• Easier entry into discussions for sales staff
• Longer dwell times at the trade fair stand
• Higher sales at the POS or in the LE
• High attention span of 2-3 minutes
• Long lasting memorable value, far beyond the presentation
• Positive image building as an innovative company
• High multiplier effect
• Positive customer feedback “…I didn’t expect that from you…, …that’s brilliant…, …the first time I understood it completely…”

A 3D hologram offers numerous advantages that give companies a clear advantage over their competitors and clearly differentiate their products from those of the competition.
3D holograms are absolute eye-catchers that immediately attract the attention of potential customers and permanently anchor the product presented in the viewer’s memory.
They also generate more contacts, make it easier to start a conversation and guarantee better lead generation.